The Radisson Cruise Line will be changing its name to the Regent Cruise Line as they try to upgrade their image. They will also be performing an upgrade of the ships interiors with this change.
Carlson Cos., of Minneapolis, said it is merging the cruise line with its Regent Hotels subsidiary, an upper-end resort chain that is expanding rapidly in Florida.
The company hopes that by dumping the declining middle-market Radisson brand in favor of the exclusive Regent moniker, the customer for its cruises will focus on the luxury that Carlson has been building into its ships.
“Our acclaimed cruise line is evolving to a new higher level,” said Jay Witzel, president and CEO of Carlson Hotels Worldwide and Carlson Cruises Worldwide.
To drive home the switch, Witzel announced an upgrading of suite design, decor, amenities and technology on the ships.