New Travel Search Engines Start to Gain Ground
We all have heard of the Expedia’s and Travelocities, but there are new search engines coming out that may transform this marketplace. Sites like Sidestep, Kayak, and Farechase are coming into their own as great alternatives for finding the best fares.
These sites do not book travel, but they do let you find the cheapest prices for air fares, hotel, and car rentals. They have no vested interest in who you book with but allow you to book directly with the providers with the full information.
”These guys have become a credible threat and competitor to Orbitz, Travelocity, and Expedia,” said Al Lenza, vice president of distribution and e-Commerce at Northwest Airlines. ”It’s good for the consumer, because the search engines highlight the fees the travel agencies charge.”
Not everyone is convinced. Henry Harteveldt, vice president of travel research at Forrester Research, says travel search companies, sometimes called metasearch sites, are generating only about 1 percent of airline bookings. He said that’s not enough to survive.
”Metasearch 1.0 is dead,” he said. ”It’s time for Metasearch 2.0 to emerge and service a slightly different purpose.”
The travel search engines definitely face an uphill struggle. Expedia, Orbitz, and Travelocity handle the bulk of online travel sales in the United States. They are online travel agents that help customers find fares, rooms, or cars and then book them, usually charging a fee for the service they provide.
Travel search engines have a very different business model. Instead of selling travel, they assemble travel information. The searcher chooses the fare or hotel he prefers and clicks through to make a purchase directly from the airline or hotel chain. The travel search engines don’t charge their customers anything. Instead, they make money from small referral fees paid by travel suppliers and advertising on their websites. High volume is the key to their business. via Boston Globe
Another guide to inexpensive airline tickets is Cheapflights.com. They also have a blog. Another link for my favorites.