A High Level of Frustration with Cruise Web Sites
The travel section of the New York Times has an article on the strengths and weaknesses of booking a cruise online, and finds that a booking a cruise is much more frustrating than booking flights or hotels online.
Judi Brownell, a professor at the Cornell Hotel School who follows the cruise industry and has taken six cruises since January, said she often ends up making calls to book cruises, when she would rather complete the transaction on her computer. “If I wanted to call an 800 number or speak to a travel agent, I wouldn’t be online,” she said.
Professor Brownell isn’t alone. Just 37 percent of 2,000 participants in a recent interactive test of travel industry Web sites found cruise line sites to be satisfactory, according to Keynote Systems, a company that analyzes e-businesses.
“The sheer number of people who experienced frustration on the cruise line sites was high, especially when compared to lodging and airline sites,” said Bonny Brown, director of research at Keynote, in San Mateo, Calif. Complaints include online customer service, difficulty in researching shipboard activities and, at the top of the list, limited online booking.
They go on to state that some of the cruise lines, with Royal Caribbean and Celebrity Cruises, are working very hard to improve the experience and provide new tools such as online check in. Other lines are allowing the booking of classes and meals online also.
As the competition between the cruise lines heats up online, the tools available for the traveler will increase as well. That will be a welcome change from the present system.