America West/US Air are looking for money anywhere they can find it. They have gone so far as to put advertising on the air sick bags on their flights. While pricing has bot been determined, the company is thought to be targeting companies like Dramamine to grace the covers of the thier air sick bags.
Passengers should see the new, commercialized sickness bags in September, he said.
The ads are just the latest initiative the company has used to squeeze out a bigger profit.
America West, which merged with US Airways last year, had the first advertisements in the industry on tray tables, the first airline gift cards and the first in-flight meals for sale.
“Little things like that work,” said Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colo. “Barf bags have a lot of shelf life — people aren’t barfing as much in planes as they used to.”
The new bags drew a few chuckles among US Airways passengers at the company’s hub at Phoenix Sky Harbor International Airport.
“I would honestly pay no attention to an ad if I got sick,” said Nathan Vierra, 19, a student. “But hey, if skateboarders can sell ad space on their T-shirts, I guess why can’t an airline sell ads on barf bags?” via MSNBC.com.