Delta Employees Get New Uniform
Today is the introduction of the new uniform for Delta Front Line employees. The flight attendants, gate agents, ticket agents, and Crown Room employees are all sporting the new uniforms.
Talking with many of these employees, the new uniforms are being warmly received after the blue themed uniforms they have been wearing the last few years. The previous uniforms were fairly non descript while the new Delta uniforms have a fashion forward focus that is much more glamorous. For a work force that has gone through the bankruptcy and fear of strikes the new uniforms are a positive addition.
The stylish new uniforms feature splashes of gold and platinum along with the airline’s trademark navy blue and red.
Delta commissioned Tyler in 2004 to give its current uniforms a fashion overhaul. The struggling carrier views the uniforms as a way to boost morale among employees and customers after it filed for bankruptcy protection in September and has imposed pay cuts on most employees.
Company officials would not disclose the price tag for Tyler’s makeover, but research and development for new uniforms typically breaks down to about $1,000 per employee.
The outfits were designed for employees who deal directly with customers, including flight attendants< gate agents, ticket agents and workers in its Crown Room Club airport lounges.
“Richard’s collection is truly runway-ready,” said Joanne Smith, Delta’s marketing vice president. “We hope our customers will enjoy our new look just as much as we do.” via USATODAY.com
May 3rd, 2006 at 10:59 am
The Delta flight attendants that I talked with like the new uniform look, but say morale would have improved much more if the R & D money had just been given to the employees as a bonus.
May 3rd, 2006 at 12:33 pm
Very nice.
The employees are already paid well enough. I like being able to look at well dressed good looking people when I’m flying though, so this was a good two way win. The employees get new uniforms and I get a better dressed employee to look at!
I dig it!
May 5th, 2006 at 12:01 pm
Seems to me that the dollars could have been better spent on things to improve the lot of both the employees and the passengers. For example, laundering those (scarce) pillows and blankets on the planes more frequently.
Further, if I were a Delta attendant, I’d pick better benefits over a new uniform. (And, they really don’t get paid much. You may be thinking of the pilots, Adron).
Aloha and Happy Friday,
Mollie