The fans attending the last game of the season for the Dallas Mavericks got a great surprise. Arena sponsor American Airlines gave every one at the game a voucher for a free flight. out of Love Field where American is going head to head with Southwest Airlines.
What a great PR move.
Fans jumped to their feet and cheered when Mavericks owner Mark Cuban and American executive Dan Garton announced the giveaway to an estimated 19,000 people Wednesday night. The vouchers are for American flights at Love Field, where American recently began direct competition with Southwest Airlines Co.
If every fan at the game, plus 1,000 watching at home redeem their vouchers, they could have a face value of more than $3 million, based on the average $79 one-way fare on American’s Love flights. via CNN.com