Nuts about Southwest shows how Southwest Airlines gets it. They understand that building the bridge between the employees and customers is a great concept. Instead of shutting down blogs by employees as Delta did with the Queen of the Sky Blog, Southwest is embracing the new media and will prosper with this relationship.
Here is what Southwest has to say about their blog.
Nuts about Southwest is all about our Employees, Customers, airplanes, and airports. We really are Nuts about Southwest and we hope that our Readers will share that passion by posting their own comments.
Go read the Southwest Airlines Blog.