In a move that is sure to rile up some, Australia is trying a new 133 million dollar advertising campaign to re invigorate its tourist market. The campaign is built around a bikini clad woman asking “So where the bloody hell are you?” This has raised the ire of some in Australia as bloody hell is considered a mild swear word.
The new campaign, which can be seen on Tourism Australia’s Web site, features a series of Australian backdrops.
It begins with characters saying: “We’ve poured you a beer and we’ve had the camels shampooed, we’ve saved you a spot on the beach … and we’ve got the sharks out of the pool.” A bikini-clad woman then asks: “So where the bloody hell are you?”
Bailey and Prime Minister John Howard both defended the campaign against complaints from some Australian politicians about the use of the word “bloody”, a mild profanity used to express annoyance. The opponents were concerned that the word will not go down well in overseas markets. via MSNBC.com.
To see the advertisements, click here. www.wherethebloodyhellareyou.com